The answer to "Why should anyone care?" is your mission, your origin story, and your unique perspective, all woven together. If you're struggling to find it, ask yourself these questions:

• What frustration with the world or your industry led you to start this journey?
• If your brand disappeared tomorrow, what would genuinely be lost?
• What is the one core belief that drives all of your decisions?

Answering this question isn't an exercise in marketing; it's an exercise in clarity. It gives you the foundation for every piece of copy you write, every product you create, and every decision you make.

At siri.ink, this is where our work always begins. Because we believe that "everything is a story," but the most powerful stories are the ones that give people a reason to care.

So, I'll ask you again as you plan for the week ahead: Why should anyone care about what you do?